On the other hand, poor backlinks are quite easy to get. That’s why you should be ready to follow strict requirements. A high-quality backlink from a good website can be compared to a diamond, because it is really difficult to get. These two metrics are important as a pair, because obviously it makes no sense to gain 100 links with low Trust Flow, and only a few links from high authority donor websites won’t drive much traffic to your website.Īnother important metric is high-quality in-depth content on a donor page. As for the authority, you can evaluate it with Majestic’s Trust Flow and Citation Flow metrics. You can evaluate relevancy just by analyzing the content of the donor website. There are two important backlink quality indicators which work together: relevancy + the authority of the donor website. A Nofollow instruction is specified by "Disallow" tag.
Site level involves robot.txt which indicates if crawlers or search engines can or cannot crawl parts of a website. You can exclude links from crawling with the meta tag: Page level means that this part of the code will tell a crawler/search engine not to follow links on the full page. Link level is the most local, it tells the search engine not to count a single link on the page: link text These attributes may be found on three levels of links: Nofollow links won’t drive much or any link juice to your website.ĭofollow links perform in a completely opposite manner: they grow your domain authority and serve as a positive ranking factor. So a search engine will not consider the link important. The No-follow value instructs search engines that a hyperlink should not influence the ranking of the link’s target in the search engine’s index.
"Nofollow" provides a way for webmasters to tell search engines "Don’t follow links on this page" or "Don’t follow this specific link." Dofollow and nofollow are link attributes.
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